US Ad Spending Down 0.6% in Q1
Advertising spending for the first quarter of 2007 in the US was down just 0.6% compared with the first quarter of 2006, with gains in some media categories and declines in others, according to...
View ArticleRicher Rich Media and Video Boost Online Ad Performance
User engagement and interaction are significantly improved in ads that leverage video and “richer” rich media compared with GIF and simple Flash rich media advertisements, according to a rich media...
View ArticleDrugstores Still Dominant Source of US Prescription Drugs
Despite the rise of mail order as a retail channel for prescription medications, drugstores are still the predominant vendors of prescription drugs in the United States, according to consumer research...
View ArticleUS Internet Users Primed for Municipal Wi-Fi
One-third of US internet users express interest in municipal Wi-Fi – and would switch from their current ISP to publicly subsidized internet services – according to a recent study from Ipsos Insight....
View ArticleEurope’s ‘Digital Mums’ Take Charge of the Web
Some 62% of women with children 0-18 years old now regularly access the internet across Europe – a growth of 9% since 2005, according to research from the European Interactive Advertising Association...
View ArticleSurvey: High Awareness, Strong Demand for Apple iPhone
Nearly two-thirds (64%) of American mobile phone users are aware of the iPhone, as are 56% of British users, according to the M:Metrics “April Benchmark Survey,” which researched, inter alia, consumer...
View ArticleTeens Both Fickle about and Obsessed with Brands
Teens love brands – 46% say they are loyal to the brands they really like – but more than half say brands “are created by marketers just to get more money,” according to a Teen + Brands study by...
View ArticleMaxim Men Online More, But Prefer TV for Ads
Although seven of ten men 18-34 are going online more than ever before, they consider television a better advertising medium, according to Maxim’s annual Man Study, conducted by Hall & Partners to...
View ArticleRadio Reaches 232MM per Week – and 96% of the Educated/Affluent Age 25-54
Some 96% of Adults age 25-54 with a college degree and an annual household income of $50,000 or above tune into radio over the course of a week, according to preliminary findings from Arbitron‘s RADAR...
View ArticleGoogle May Search Share Up 10%
Google accounted for 65.13% of all US searches in the four weeks ended May 26, 2007, according to Hitwise data. Yahoo Search, MSN Search and Ask.com received 20.89%, 8.40% and 3.92% of searches,...
View ArticleDaily Online Video Consumption Spikes 56%
There’s been a huge growth in popularity of online video usage among Americans in the past year, according to a national online Magid Media Futures survey conducted in the last week of March 2007....
View Article81% of Newspaper Website Users Also Read Print Versions
The 2007 Newspaper National Network Integrated Newspaper Footprint Study conducted by Scarborough Research for the Newspaper National Network profiles two segments of newspaper website users: crossover...
View ArticleTwo-Thirds of Britons Still Read News in Print
Despite the rise of online news sites, more than two-thirds of Britons still like to read their news in print, and one-third read both online and print, according to a new survey by Lightspeed...
View ArticleOutdoor Ad Revenue Grows 8%
Outdoor advertising industry revenue sustained last year’s strong growth trend, accounting for $1.6 billion in the first three months of 2007 – an increase of 8% compared with the year-earlier period,...
View ArticleYahoo, Time Warner, Google atop Top 50 Web Properties
Yahoo sites, the Time Warner network and Google sites were the top-ranked web properties in May, according to the comScore Media Metrix monthly analysis of US consumer activity at top online...
View ArticleParents Taking Control of Kids’ Media Exposure to Sex and Violence
Parents say they are getting control of their children’s exposure to sex and violence in the media, and they remain concerned about inappropriate content in the media in general, according to a new...
View ArticleForecast: Strong ’07 Online Holiday Buying Season, Longer Buying Cycle
The holiday season in 2007 will again be a strong one for online holiday shopping, with 84% of consumers planning to spend at least as much online as they did during the 2006 season, according to...
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